About me

Innovative, self-motivated marketing UX expert and recognized thought leader with repeated success designing and executing award-winning integrated campaigns. Extensive experience with digital, social media, email, and engagement marketing strategy development to continually increase customer acquisition, engagement, and retention. Proven consultant that has successfully rescued projects and products with new concepts and technologies.

Specialties:

  • Omni Channel Marketing with User Experience (UX) Lead
  •  UX Architecture (both back-end/internal processes & front-facing Customer Engagement)
  • Lead Digital Implementation and Build Custom Scalable Digital Solutions
  • Digital Solutions Market Research Guru (Industry Trends, New Platforms, Integrations, etc.)
  • Digital Analysis Applications (Google Analytics, E-commerce Tracking, Adwords, Heat Map)
  • Build and Implement Customer Experiences Across Platforms
  • Responsive Design and Responsive User Interface (UI) 
  • Digital Monetization (Ad Buys, In-Kind, Retargeting, DFP experience)
  • Design Direction (Graphic, Print, Front-End User Interface Creative)
  • Inbound Marketing, Lead Generation and Nurturing Campaigns
  • Brand Identity, Development & Brand Awareness

Digital UX Marketing Expert

UX Certification

What does that mean? I specialize in digital design and development that utilize emerging techniques and practices for developing usable human experiences. What UX experts do?  UX experts do more than what meets the eye: 
  • It's the UX Experts role to be the voice of the user and advocate for the users needs while balancing the business goals
  • I conduct user research, listen to your project objectives and validate/implement the solution for the user/customer.
  • Content messaging should be visually stimulating whether supported by imagery or design.
  • Companies can amplify digital reach by producing content that is both educating and entertaining.
I have a successful track record of utilizing all platforms of digital marketing tools to the fullest capacity.

Virtual
Solutions
‍

Virtual Conferences

  • Are you tired of Zoom meetings? Did you know there is such think as Zoom fatigue? 
  • Studies have showed since April, more and more people are suffering from Zoom fatigue.
Below are a number of ways to combat Zoom fatigue and how I can help! 
‍

1. Visuals: Provide a lobby or landing page that is visually stimulating by showing people networking and walking during the virtual conference. Accomplish learning goals while providing a memorable experience with ease. There are hundreds of virtual solutions and I have experience with a number of them. Each platform provides a different experience. Let me help you filter through the fluff of virtual platforms and find the solution that fits your goals and objective for  your next virtual conference.


2. Amenities: Just about everyone is carrying around a big dose of anxiety and uncertainty right now. When zoom sessions are out, provide amenities such as lounges, games, or on-demand videos such as yoga to break up monotony from observing. Let's chat about ways to engage with your attendees with an innovative technique. I have curated virtual conferences that included a hybrid rooms that provided live sessions and on-demand videos.


3. User Point Of View: Provide camera angles that replicates an in-person event from an attendee's eye perspective. I have created custom virtual conference spaces from a user's POV. Ask for a demo now.


Graphic Design

Below are examples of graphic design work produced...

uwishunu logo
Uwishunu.com logo, designed in 2007 and implemented in 2012
uwishunu instagram cards
One of uwishunu.com's first promotional materials for social activations that incorporated social media tool Instagram.  

Membership Campaigns

Objective: Increase Chapter Partnership and All Access Memberships

I led this project to optimize the user experience by implementing multiple third party analytic tools onto  GBTA's Association Management Platform, StarChapter:

  • StarChapter is an association management software that GBTA uses to manage their local chapters of professional and trade associations across the United States. I used this tool to manage the website's content, layout, and images. Improved overall branding of the website by collaborating with the in-house design team on a style guide and graphic development.
  • With Google Analytics being one of the most important digital marketing tools, I made it a point to implemented Google Analytics within the website.
  • Crazy Egg is another important digital marketing tool for online anayltics that I implemented into the website. Crazy Egg tracks not only what users click on, but where users scroll, time of day, etc.

Results: By implementing the analytics tools within this short-term website refresh, I was able to increase user engagement by 18%.

All Access Promotion

User Interface Refresh

Objective: To refresh GBTA's Chapter President Website. 

I led this project to optimize the user experience by implementing multiple third party analytic tools onto  GBTA's Association Management Platform, StarChapter:

  • StarChapter is an association management software that GBTA uses to manage their local chapters of professional and trade associations across the United States. I used this tool to manage the website's content, layout, and images. Improved overall branding of the website by collaborating with the in-house design team on a style guide and graphic development.
  • With Google Analytics being one of the most important digital marketing tools, I made it a point to implemented Google Analytics within the website.
  • Crazy Egg is another important digital marketing tool for online anayltics that I implemented into the website. Crazy Egg tracks not only what users click on, but where users scroll, time of day, etc.

Results: By implementing the analytics tools within this short-term website refresh, I was able to increase user engagement by 18%.

CRM System

Email Marketing Enhancements

Objective: To optimize content performance within a monthly marketing email campaign.

  • Preformed a data analyzes to understand user and determine appropriate changes
  • Implemented a new process for gathering and enhancing content. 
  • Worked closely with marketing productions team on the creation of graphics to improve branding and program recognition.
  • Monitored performance to ensure goals and identify new opportunities.
  • Prepared monthly reports with marketing summaries of performance.

Results: GBTA has seen a 5% increase in engagement from 2016 to 2017.

Monthy Reports

CRM System

Objective: To establish a CRM system to monitor leads for content creation.

I utilized multiple platforms to aggregate, analyze, and optimize customer data and requests, including:

  • Wufoo, an online plug-in tool, used to aggregate and respond to leads with automated messages to reduce response time.
  • Google Excel form used to track and analyze leads in real time.
  • Google Docs used to develop a standard operating procedure (SOP) for automated responses and content management department wide.

Results: Based on the data I collected, I was able to optimize FAQs and ensure effective content distribution based on analyzed behavior and trends. I worked with the content team to streamline the content creation process by designing standard operating procedures.

CRM System

With Art Philadelphia

Objective: To promote Philadelphia’s art scene through strategic partnership and digital marketing campaign.

I served as lead project manager for both Partnerships and Digital Marketing.

Partnership Development:

  • Collaborated with Former Director of Web and Vice President of Cultural Tourism to establish partnerships and nurture relationships.
  • Conducted multiple member sessions to gain insight and understand target audience and gain leads.
  • Used excel document, forums, and email marketing to maintain contacts and develop marketing goals.
  • Served as the main partner liaison collecting materials and leveraging resources.

Digital Marketing:

  • Collaborated with Vice President of Digital on RFP development and outreach.  
  • Researched potential vendors and assisted with contract negotiations.
  • Planned timeline, prioritized tasks, and monitored project milestones.
  • Worked closely with web development agency, editor, and technology manger on backend development, user layout, and content development.
  • Assisted web producer and technology manger with incorporating analytics for benchmark reporting to ensure goals were met on time.
  • Worked closely with web producer on page refinement, content audits, and testing.
  • Led cross-department presentation and wrap-up reporting, with editor, research department, and grant manager.

Results: 

  • Able to build relationships with more than 20 cultural partners 
  • Generated more than 400,000 in additional traffic to Visit
With Art

Gophila.com Mapping

Objective: To probe and uncover challenges and opportunities for Google maps within gophila.com.

  • Conducted an internal focus group to gain performance feedback.
  • Used Google analytics to measure performance
  • Applied focus group discoveries to redefine mapping feature.

Results: Increased map conversion rates and employed user insights to optimize landing pages and features.

Gophila Mapping

Sales/Web Monetization

Objective: To generate new revenue by establishing an agreement with third party sales vendor.

  • Negotiated contracts with vendors.
  • Developed a monetization guide using detail market research in a competitive landscape.
  • Utilized trends and best practices, while incorporating the understanding of our existing target audience, to generate sales leads and establish marketing goals.
  • Used Double-click (DFP) to create, manage, and track campaigns across multiple platforms within a CRM.
         o DFP automates uploading conversions and downloading reports that can        integrate data regarding products, customers, and business goals (CRM).
  • Monitored performance to ensure goals were met on schedule.
  • Optimized conversion rates and increased return on investment (ROI) through reports generated from DFP.

Results: Visit Philadelphia was able to generate more than $800,000 in additional revenue since 2013 with an 100% yearly increase.

Visitphilly Advertising

Content Development

Objective: To optimize content performance and distribution on all channels.

  • Conducted research and competitive landscaping to find market trends.
  • Gathered information and insights on relevant topics and events.
  • Developed a standard operating procedure for content development and established a content schedule for the team.
  • Worked closely with content team to develop high traffic content.
  • Monitored performance to ensure goals were met on schedule.

Results: Visit Philadelphia has seen a 37% increase in web traffic from 2014 to 2015.

Monthy Reports

Contact

Thank you!

Your submission has been received!

Oops! Something went wrong while submitting the form :(